Unveiled 2026

What is Unveiled?

Unveiled by FlightHub is our annual look at the forces shaping travel. Drawing on millions of booking data points, the report uncovers emerging destinations, evolving traveller behaviours and the trends defining the year ahead.

With a unique view into how travellers search, book and experience travel, FlightHub is able to capture shifts as they happen. Unveiled brings those signals together to offer a clearer picture of today’s travel landscape, and a perspective on where it may be heading next.

Florence, Italy
[ Florence, Italy ]

“Travel is one of the clearest reflections of how people’s priorities are changing. Where they choose to go, when they book and what they are willing to spend tell us something much bigger than where the next trip will be. They tell us how people are choosing to experience the world.

At FlightHub, the scale of our business gives us a front-row view of those changes. Unveiled is our opportunity to share that perspective, not simply to identify what is popular today, but to surface the shifts that we believe will influence travel tomorrow.”

Henri Chelhot, FlightHub CEO

Methodology

This report is based on FlightHub booking, search and pricing data from October, 2025, to August, 2026, compared with the equivalent period one year earlier. The findings reflect activity across FlightHub’s Canadian and U.S. customer base.

Figures are reported in each market’s local currency (CAD for Canada and USD for the U.S.). Unless otherwise noted, market designation refers to the country where the booking was made, while destination rankings reflect the actual origin and destination of travel.

Popularity and travel-interest rankings are based on search activity, while all other rankings and trends are based on completed bookings. Pricing figures reflect airfare rates observed during the reporting period.

Year-over-year comparisons are expressed as percentage changes or point changes, depending on the metric. Where available data was insufficient to support a finding, this is noted rather than estimated.

Download the report Media inquiries Download our Canada Press release Download our U.S. press release
Gujarat, India
[ Gujarat, India ]
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