The Quebecers

By the numbers

We studied Quebec travellers specifically to better understand the distinct travel patterns and preferences within one of Canada’s largest and most unique travel markets. These insights provide a more nuanced picture of Canadian travellers and highlight what makes the Quebec market distinctive.

Quebecers travel on a different calendar

Quebec travel by month: lower in spring and October, higher in July (Construction Holidays) and December (holiday travel).

Quebecers tend to travel more in July, driven by the Construction Holidays, and again in December.

Travel is comparatively lower during the spring and in October.

Quebecers are much more international

Seat map comparing the share of domestic travel: Quebec travellers book far fewer domestic seats than the rest of Canada.
Quebec domestic travel
Rest of Canada domestic travel

Quebec’s domestic share is 57.6% lower than Rest of Canada’s

Less than half the rest of Canada.

Quebecers’ destination affinity

Quebec travellers are far more likely than the rest of Canada to book Casablanca (30x more likely year-round, 57x during Construction Holidays), plus Marrakech, Algiers, and Tunis.

Construction Holidays amplify an already huge travel preference.

Casablanca is booked roughly 30x as often by Quebecers as by the rest of Canada year-round.

Quebecers stay longer

Metric Quebecers Rest of Canada
Average trip11 nights7 nights
Fare change YoY+19%+19%
One-way travel≈½ as likelyBaseline

Quebecers take noticeably longer trips, averaging 11 nights compared with 7 for the rest of Canada.

Fares rose similarly in both markets, while Quebecers are about half as likely to book one-way trips.

One province. Two very different travel patterns.

Montreal drives most of Quebec's international travel (top destinations include Casablanca and Fort Lauderdale), while Quebec City follows a more typical Canadian regional pattern with Toronto as its top destination.

Montreal drives much of Quebec’s international travel.

Quebec City follows a more typical regional Canadian travel pattern, with Toronto as its top destination.